First and foremost we are excited you will be joining us for a Kids Club Live Read. We are beyond excited about the growth of this project and the inspiration that it is bringing to reading on an international level.
We want your Live Read to be as successful as possible so we have put together some tips for promoting your Live Read.
You want to leave people who are interested in your event time to schedule it in. Notifying them at the last minute is a recipe for getting, “Oh, hey, I’d really like to do that, but . . .” as a response. Of course, it’s possible to overdo the early notice; an event that’s too far in the future is easy to forget about. Depending on the length of your live video streaming event and the amount of time commitment you’re asking for, between a week and a month is probably about right.
That’s for the event itself, but naturally you should have a social media presence long before the event enters the planning stage. As an ongoing participant in the social media conversation, you’ll build recognition and make people more likely to pay attention when you announce your event.
You should have an idea of the interests of the people who would want to watch your event going in. Those interests will be reflected in participation in social media communities where the platform supports them (true of Twitter, Facebook, and Google+), and subscribing to relevant blogs. (Perhaps including yours, but certainly not limited to yours.)
Targeting your social media communication to those communities helps get the word across to the right people. It’s a much better approach than simply casting the word out into the public. The social media conversation is enormous. You have to narrow it down a bit.
Time zone is important! In promoting your event, remind people that the event is live in EST. If you are doing a shout out to anyone internationally maybe try to include what time that would be in their time zone to give clarity.
People are much more likely to participate in an event when they’re referred to it by someone other than the event’s promoter. It’s a matter of trust and perceived disinterest. It’s your event, so you’re not a disinterested party, and everyone expects you to speak well of it. A certain skepticism automatically applies.
You can jump-start this process by enlisting the help of those who are already familiar with your productions. A tweet or a Facebook post from such people is worth a hundred from you. “Hey, I know these guys, and this is something worth seeing.” Wouldn’t you be more likely to click if it’s presented that way, than if the event promoter is blowing his own horn? Especially if it comes from someone you know and trust?
A short teaser video relating to the live video streaming event is golden. Your teaser shouldn’t be too long. A minute and a half is about the upper limit. Make sure to show your book in the video as it's the focal point of what you are promoting. Also, be sure to mention the date of your Live Read. All reads are done on Wednesday's at 7:50pm.
As the day of your event approaches, reveal a little more detail about what’s coming, perhaps you want to share some images, offer a coloring page related to your book or dress up like a book character.
Get parent's and children excited about the event by using these fun media tips.