Well, first of all! Good on you! You have finally written it! You have written that book that you have been living to write! This is not only huge accomplishment, but it is an admirable venture!
Now it is time to get selling. You’ve probably sold your first 100 books to family and friends, and that feels awesome. It IS awesome. But how do you get more exposure? How do you sell your next 100 books? How do you get known?
Ok. So, here it is, and I hope that you’ll be excited by it. You’ll need to use social media to get yourself exposure as an author. We all know that social media is one of the strongest sources of marketing that anyone can use in 2017. Most of us know that daily or consistent posts with engaging and unique content are essential. And, many of us know that social media is a way to broaden our reach in terms of buyers/clients. If this is new to you, that is wonderful, now you know that consistent, daily, engaging and colourful posts regarding you, your writing and your writing journey will certainly boost your exposure as an author.
Choose your top 3 platforms and use them well. There is no sense in having 9 different accounts and doing a poor job using all of them. Choose your favourites and begin engaging (genuinely) with others on your feed.
Another way to get exposure as an author is by using person media…WHAT IS PERSON MEDIA???
Oh, I am so glad that you asked Person media seems incredibly simple and even silly, but in our current way of life it is often forgotten. As cheesy as it seems, person media is about being kind in person. When you are in the grocery, be kind to the people who serve you and the person getting tomatoes in front of you. Don’t ever underestimate the power of your kindness or the power of your un-kindness. People rarely forget when someone treats them poorly, so be mindful as you continue to grow your following and increase your exposure as an author.
When it comes to selling books, your goal is to sell to people that you don’t even know, but remember that these people are now getting to know a piece of you. Therefore, being somewhere and remembering that your exposure is both online and in person; every person encountered is growing your exposure.
This does not mean that you have to be ‘on’ all the time. It doesn’t mean that you have to look or sound any particular way. But it does mean that using good manners and engaging in meaningful conversation will have a stronger effect on circles around you that will ripple in to larger circles.
Remember, you’re really awesome. So is your book. Get exposure as an author by using social media platforms and letting people know what you have going on, but also by being kind and genuine to those you physically meet.
Go Expose! We’re looking forward to meeting you