Becoming a new author is a very exciting yet daunting task. As an new author, you are often overwhelmed with many feelings, but one of the feelings that gets the most attention on our end is as it relates to an author’s social or online marketing efforts.
Often, new authors are so excited about telling the world that they have written a book that they make some pretty typical mistakes.
The first mistake is that they post and post and post about their book. They get caught up in the fact that they wrote something, but only give their viewers a part of the story. Show people your story. Give them pictures and share your journey. It is important that people get an opportunity to get to know you better. They want to know about your successes and the times that felt like failure. They want to know where they can find your book and what it is all about…but most of all, they want to know about you.
Next, new authors will post about 10 times in 1 day but then not post again for another week. Of course, the obvious fix for this issue is to post those 10 pictures or blogs over 10 days for consistency. When your online presence is strong, it is only a matter of time before others online take note of you and want to be a part of your world. Post daily. Not more than twice, but daily.
New authors often make the mistake of not engaging with other authors online (the competition). Don’t let your hateraid get in the way of fantastic collaborations or new friendships. Support other authors and get to know their strategies.
The last and most common mistake that new authors tend to make while online marketing is thinking that they will sell 400 copies in the first week of print…you could…you definitely could…but be aware of your strategy if you do not. Allow your posts to be personal, interesting and unique…just like you.
At the end of the day, if you are an author, your social and online presence is pertinent to the reach of your book sales. Remember, you have a niche market. Your book is not for everyone…it is for a specific group of people. Target them and start selling your book.